Digital Marketing Courses with Certificate
2 - Months Digital Marketing Course
| Online Class | Physically Class |
|---|---|
| Course Title: Digital Marketing Duration: 8 Weeks Lectures: 24 Weekly: 3 Days Days: Mon-Wed-Fri Time Duration: 2 Hours Quizzes: 4 Certificate: Included Training in: English / Urdu | Course Title: Digital Marketing Duration: 8 Weeks Lectures: 24 Weekly: 3 Days Days: Mon-Wed-Fri Time Duration: 2 Hours Quizzes: 4 Certificate: Included Training in: English / Urdu |
3 - Months Digital Marketing Course
| Online Class | Physically Class |
|---|---|
| Course Title: Digital Marketing Duration: 12 Weeks Lectures: 36 Weekly: 3 Days Days: Mon-Wed-Fri Time Duration: 2 Hours Quizzes: 8 Certificate: Included Training in: English / Urdu | Course Title: Digital Marketing Duration: 12 Weeks Lectures: 36 Weekly: 3 Days Days: Mon-Wed-Fri Time Duration: 2 Hours Quizzes: 8 Certificate: Included Training in: English / Urdu |
Course Outline
Week 1: Introduction SEO
- Motivational Lecture
- Course Introduction
- Success stories
- Job market
- What is a search engine?
- Institute/work ethics
- How search engines work?
- What Is SEO?
- What is the need of SEO?
- History Of SEO
- How SEO Works
- What is Googlebot (Google Crawler)
- Types Of SEO technique
- What Is Google’s SEO Algorithm updates?
- How to create planning and strategies for SEO
- What are SEO tools and why we need it?
Week 2: Keyword Research Process
- What is Keyword?
- The impotence of Keyword Research?
- Different types of keywords
- How to do Analysis of keywords using Free & Paid Tools
- How to find easy to rank keywords related to your website and business.
- How to do Analysis of Keyword Using Chrome Extension
- How to find the Ranking Keyword Of competitor
- Selecting the right keywords for the project
- How to Know Top ranking Keywords of your sites
- How to Find hidden ranking keywords of your website
- What Is LSI Keywords: Easy Strategies To find LSI Keywords
Week 3: On-Page SEO
- What are on-page SEO Factors
- Technical SEO vs on-page SEO
- Why is on-page SEO significant?
- Why on-page SEO is so important
- Important On-page SEO Factors You Should Know
- URLs help on-page SEO
- Title tag & Meta description
- On-page SEO for meta tags
- Structured data (schema)
- Types of Structured Data
- Structured Data Tools
- Headers improve on-page SEO
- SEO copywriting
- Image optimization
- Internal linking
Week 4: On-Page SEO
- Use the target keyword early
- Does keyword density help on-page SEO?
- Write readable text
- Content
- Effective On-page SEO Techniques to boost
your rankings - User intent
- Search intent
- Internal linking
- External links
- Site security
- Mobile responsiveness
- On-page SEO factor recap
- Protocols HTTP vs HTTPs
- Page loading speed
- Mobile friendliness
- Content audit
Week 5: Off-Page SEO
- What Is Off-Page SEO?
- Why Is Off-Page SEO Important
- On-Page SEO vs. Off-Page SEO
- Boost Off-Page SEO With Backlinks
- Broken Content Building
- Double Down On Long-Form Content
- Strategic Guest Posting
- Generate Brand Signals
- Audit Your Branded Searches
- Set Up Brand Tracking
Publish Research-Backed Content - Improve E-A-T
- Get Brand Mentions on Authority Sites
- Link Building is King
- Get Links From Trusted “Seed Sites”
- Don’t Shy from Blog Commenting
- Get Positive Reviews Online
- Bonus Off-Page SEO Techniques
- Press Release Distribution
Participate In Roundup Posts
Create Visuals That Other Blogs Can Use
Off-Page SEO Case Studies
Week 6: Technical SEO
- What Is Technical SEO
- Technical SEO Ranking factors
- Type of meta tags and their effect on SEO
- Site architecture Optimization
- Breadcrumbs
- Permalinks optimization
- Canonicalization
- What Is Robots.txt File & How to create it
- Setup of CDN
- Installation of How to Improve
- Website Performance & Speed using Plugin
- How to perform the Page Speed Test
- XML and HTML sitemap creation and optimization
- How to Add and verify a website in
- Google Console
- Google Analytics setup and monitoring
Week 7: Technical SEO
- Midterm Project / Exam
- Setup of CDN
- Installation of SSL
- How to Improve Website
- Performance & Speed using Plugin
- How to perform the Page Speed Test.
- XML and HTML sitemap creation and optimization
- How to Add and verify a website in Google Console
- Google Analytics setup and monitoring.
Week 8: Content Writing & Social Media Marketing
- What is social media marketing?’
- What is a social media marketing strategy?
- Creating your own social media marketing strategy
- How to create a social media marketing strategy in 9 steps
- Choose goals that align to business objectives
- Get to know your competition
- Get to know your competition
- Do a social media audit
- Set up accounts and improve profiles
- Create a social media content calendar
- Create compelling content
- Track performance and make adjustments
- Optimize Your Content for Search
- Content Research & Structure
- Content Planning with Keywords
Week 9: Search Engine Marketing / PPC
- Overview of Search Engine Marketing Strategies (SEM)
Search Engine Marketing Strategies: - Who is your target audience? Research and discover who wants to visit your site before you delve into your plan.
- Define your goals. What is your target, and through which means are you going to achieve the target?
- Get ready with the tools for SEM. For example, the Keyword analysis tool will help you find the keywords that will work best for your business.
- Test your keywords frequently.
- Search Engine Marketing Strategies:
- Add fresh content to the site and update your web design.
- Start with your link-building technique. Build up your links in blogs, forums, and other websites, which will boost your search engine rankings.
- Think beyond your website. Create some videos and post them on YouTube.
- Add articles about your site in article submission sites and give a link to your site along with the article.
- Update your blog or RSS feed regularly.
- Track your site performance using a tracking software
- Keyword research
- Ad campaigns
- Ad groups
- Keywords
- Add text.
- Landing pages
- Links
- Shortened URL’s
- Web Analytics
- Pay-Per-Click (PPC) Advertising
- Google Awards
- Yahoo!/Bing Search Marketing
Week 10: Search Engine Marketing / PPC
- Sales copy of the products
- Reverse image search
- Determining your key demographics
- Monitor Competitor’s backlinks
- Infographics:
- Write unique description
- Include real data sources
- Include your website link in the infographic source code
- Use a pleasing design
- Keep your information short and crisp
- Use statistics that will gain more attraction
- Share your infographics on social networks
- Use a lot of creativity to make your campaign more successful
- Be available online
- Builds a strong relationship with bloggers
- The post can be shared through social media
- It gives a new perspective to your writing
- An excellent method to share your site link
- Reverse Guest Posting
- Get frequent feedbacks
- Getting links from brand mentions
- Blogger reviews
Week 11: Email Marketing
- What Is Email Marketing?
- Is Email Marketing Outdated?
- Getting Started With Email Marketing
- The Fundamentals of Email Marketing
- How Does Email Marketing Work?
- An Email List
- Clearly Defined Goals
- Advantages and Disadvantages of Email Marketing
- Provides Direct Access to Your Audience
- Email Provides More Control
- More Personalization Capabilities
- Delivery and Deliverability Issues
- Email Marketing Examples to Inspire Your Next Campaign
- How to Automate Your Email Marketing
- Define Your Email Segments
- Design an Efficient Email Series
- Determine the Right Triggers
- Best Email Marketing Strategies
- Use the Right Email List-Building Strategies
- Practice Good Email List Hygiene
- Focus on One Objective
- Define and Track the Right KPIs
- How to Write Email Marketing Copy That Drives Results
Week 12: YouTube Marketing
- Create and brand your YouTube channel. Details may be seen at Annexure-I
- Define your YouTube audience.
- Conduct a competitive analysis.
- Create quality YouTube video content.
- Experiment with YouTube Shorts and other features
- Optimize your videos with SEO best practices.
- Actively engage with your audience
- Attract more YouTube subscribers to your channel.
- Use YouTube ads to drive targeted traffic
- Partner with YouTube influencers
- Monitor your YouTube analytics
Week 13: Introduction to Freelancing
- Students are introduced to:
- the concept of freelancing
- how to become freelance and create a sustainable income.
- pros and cons of freelancing
- the ethical and professional way of becoming a productive freelancer.
- resources available for freelancing in the field of design.
- how to join freelancing sites
the process of creating a freelancing profile
FAQ's
What are the long-term benefits of SEO?
SEO increases visibility and improves rankings. Visibility is closely tied to your search engine ranking. The higher you rank on a search engine results page (SERP), the more likely potential customers are to see your site and click through to it. Therefore, improving your organic page ranking is essential.
Which of the following is a benefit of SEO?
One of the key benefits of SEO is achieving higher rankings in organic search results. By implementing effective SEO strategies, many websites aim to secure the top position for their target keywords—terms they believe will attract visitors to their site.
Is SEO a good skill?
SEO specialists can work as freelance consultants or in-house for companies that require full-time SEO support and have the budget for it. Additionally, having SEO skills can enhance your job prospects and improve your performance in nearly any web-related role
How much can we earn from SEO in Pakistan?
The estimated total pay for an SEO Executive in the Pakistan area is PKR 130,500 per month, with an average salary of PKR 45,000 per month
Is SEO a good career?
With the rapid expansion of the digital world, the demand for skilled SEO professionals is increasing, making it a promising career choice. Especially as more businesses in Pakistan are embracing online practices.
What skill is SEO?
Search engine optimization (SEO) is a method that improves a website’s credibility, boosts organic traffic, and helps it achieve a higher ranking in search results. To become a successful SEO professional, one must possess strong SEO skills, including a solid understanding of fundamental strategies and technical SEO.
Overview
Overview
Digital Marketing Course Online Classes and Physical Classes
Are you ready to take your digital marketing skills to the next level? Our Digital Marketing course in Rawalpindi and Islamabad is designed to equip you with the knowledge and skills you need to conquer digital marketing. Whether you want to create a career, enhance your business’s online presence, or start a new venture, this course is crafted to make you succeed.
In this modern era, knowing digital marketing is important to stand out and reach your business goals. Our course covers basic to advanced digital marketing and covers:
- Digital Marketing Basics: Learn the core concepts of digital marketing, including SEO, SEM, content marketing, and social media.
- SEO & SEM: Learn advanced strategies to improve your search engine rankings and manage pay-per-click (PPC) campaigns.
- Social Media Marketing: Discover how to use social media to connect with your audience, drive engagement, and help your brand grow.
- Content Marketing: Discover how to create compelling content that attracts and retain customers.
- Email Marketing: Master the art of creating high-performing email campaigns that turn leads into customers.
- Analytics and Reporting: Understand how to use tools to check how well your campaigns are doing and make smart decisions based on the data.
Our Digital Marketing course in Islamabad and Rawalpindi is perfect for beginners who want to start in this field or for professionals who want to improve their skills. We offer both online and physical classes to fit your schedule.
Join us to learn how to build effective digital strategies, attract and keep customers, and achieve success online. Enroll now to start your journey to becoming a digital marketing professional with our hands-on training.
Learning Outcomes of Our Digital Marketing Course
Upon completing our Digital Marketing course, you will:
- Master Digital Marketing Basics: Understand essential digital marketing strategies and tools, including SEO, SEM, social media, content marketing, and email marketing.
- Implement Marketing Campaigns: Develop and execute effective digital marketing campaigns across various channels.
- Analyze and Optimize Performance: Use analytics to measure campaign success and optimize strategies for better results.
- Enhance Online Presence: Learn techniques to improve your brand’s visibility and engagement across digital platforms.
- Create and Manage Content: Craft engaging content tailored to your audience and manage content distribution effectively.
- Leverage Social Media: Utilize social media platforms to build brand awareness and engage with your target audience.
- Understand Paid Advertising: Gain insights into managing PPC campaigns and maximizing your advertising budget.
- Stay Current with Trends: Keep up with the latest digital marketing trends and technologies to stay competitive.
Why Choose Us
- Top-Rated Instructors: Our teachers are top professionals with years of experience and success in digital marketing.
- Real-World Practice: Work on real projects and case studies to use your skills at the best digital marketing school in Islamabad.
- Certification: Get a valuable certificate that boosts your professional credentials and shows your expertise.
- Internship Opportunities: Gain real experience through our internship program, where you’ll work on actual digital marketing tasks and make important industry connections.
- Job Help: Use our job placement team to find job opportunities and start your career in digital marketing.
